Is Your Business on Track? Time to Check Your Goal-Setting GPS

‍

As we move deeper into the year, it's a crucial time to pause. Let's reflect on the trajectory of our goals—both professionally and personally.

Just like year-end offers a natural point for reflection, the mid-year mark gives us a key opportunity. It's our chance to check our internal GPS and make sure we’re still on course.

This year—like every year—has its share of surprises. But what's the one constant that keeps you focused and moving forward? Clear, actionable goals.

Whether it’s hitting key sales placement targets, refining your recruiting process, or launching new strategic partnerships, your goals are the navigation system that helps you get from ideas to execution.

At our company, we call that your Goal-Setting Progress System (G-PS).

But here’s the key takeaway: goal setting isn’t a one-time event. It’s not about writing down a few big dreams in January and hoping for the best.

Real progress happens when you build an actual roadmap. This includes clear milestones, regular check-ins, and room to adapt as the unexpected inevitably shows up.

Over the years, working with dozens of SaaS founders and sales leaders, I’ve seen one framework consistently work when it comes to goal setting: SMART.

That means goals that are Specific, Measurable, Achievable, Relevant, and Time-bound. This approach turns vague ambition into something you can act on, track, and adjust—right now, in Q2 and Q3, not just at year-end.

The SMART Goal-Setting Framework for Ongoing Success

Specific

Define the what, why, and how behind your goals.

For recruiting, maybe it’s: “Fill 4 strategic sales roles this quarter”

instead of

“Make some great hires.”

Measurable

Attach real numbers. “Increase candidate sourcing efficiency by 20%.”

“Close 6 new client contracts by August.”

Achievable

Set goals that challenge you—but are realistic.

Consider your team’s capacity, your current pipeline, and the constraints in front of you.

Relevant

Tie your goals directly to your bigger strategic vision.

Everything you work toward should be a clear step toward that north star.

Time-bound

Deadlines create momentum. “By end of Q3”

“Within 45 days”

“Before the next hiring wave hits”

Your Mid-Year Recalibration

Take a few hours—or better yet, a focused half-day—to revisit your goals. What needs to change?

What deserves more focus?

What does success actually look like by the end of the year? Write it down. Build it out. Get it into your calendar.

Remember: goals aren’t just about the outcome. They give you structure, focus, and a sense of control—even when things shift.

Need help with goal setting around sales hiring or recruiting strategy?

I’m happy to share the templates and tools we use with clients. Drop me a message Contact Travis and I’ll send them your way.

By Travis Janko, CEO of GSD Coach & Recruiting, helping SaaS founders build the top 5% of talent, FAST!