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April 21, 2025
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min read

Culture Doesn’t Just Happen. You Have to Steer It.

Like a plane expertly navigating through a severe thunderstorm, the same should be true with developing and steering your team, department, and company culture.

Culture Doesn’t Just Happen. You Have to Steer It.
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Steering your company culture through challenges, just like a plane navigating a storm.

Like a plane expertly navigating through a severe thunderstorm, the same should be true with developing and steering your team, department, and company culture.

To become an expert in culture, similar to a pilot flying a plane, you must study and observe your people, processes, and tools. You must spend a lot of time getting leaders aligned, messaging consistently, and working with your teams to create a sense of accountability and urgency.

Too often, leaders attempt to change the way people act without first changing the way they think. As a result, you get compliance but not commitment; involvement but not investment; and progress but not lasting performance.

Either you will manage culture, or it will manage you. Organizational culture is simply the way people think and act.

Don't wait for a "thunderstorm" to realize you aren't plugged into your current culture. Strategize with your leaders and teams to consistently improve that culture daily.

By Angie Janko, COO of GSD Coach & Recruiting, helping SaaS founders build the top 5% of talent, FAST!

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